Business Development Manager
Golf Technology | | Hybrid
● B2B SaaS sales role with a fast-growing golf technology company
● Selling a well-regarded CRM platform to golf clubs, resorts, and leisure operators
● Hybrid working …
● Base salary [plus uncapped commission
● Warm market, strong product, genuine growth trajectory
About Our Client
Our client is a technology company building CRM and operations software purpose-built for the golf and leisure industry. Their platform helps golf clubs and resorts manage member relationships, bookings, communications, and commercial performance all in one place. With a growing customer base, strong retention numbers, and a product that operators genuinely rely on, they are now scaling the commercial team to accelerate new business across the UK and Ireland.
The Role
You will take ownership of new business development across a defined territory, working with golf clubs, resorts, and leisure operators to understand their challenges and demonstrate how our client's platform addresses them. This is a full-cycle sales role … from prospecting and first contact through to demo, proposal, negotiation, and close. You will be supported by strong marketing collateral and a product that sells on its merits. The right candidate will be self-directed, relationship-driven, and comfortable in a conversational sales environment where trust matters as much as technique.
Key Responsibilities
● Own and manage a new business pipeline across an assigned territory, from initial prospecting to signed contract
● Identify and engage decision-makers at golf clubs, resorts, and leisure venues through outbound and inbound channels
● Conduct product demonstrations … in person and virtually … tailored to each prospect's specific operational needs
● Develop proposals and commercial terms in line with pricing guidelines, and negotiate to close
● Maintain accurate pipeline records and activity logs in the CRM
● Collaborate with the customer success team to ensure smooth handover and onboarding for new clients
● Feed market intelligence back to product and marketing teams to inform roadmap and messaging
● Represent our client at golf industry events and trade shows where relevant
What You'll Need
Essential
● 2+ years of B2B sales experience, ideally in SaaS, software, or technology
● A track record of consistently hitting or exceeding new business targets
● Strong interpersonal skills and a consultative, relationship-first approach to selling
● Comfortable managing a full sales cycle independently from cold outreach to close
● Right to work in the UK or Ireland
Nice to have
● Experience selling into the golf, leisure, sport, or hospitality sector
● Familiarity with CRM or club management software from a sales or user perspective
● An active interest in golf … understanding the language and priorities of the market is a genuine advantage
Why Apply?
● Base salary of 25-30k plus uncapped commission
● Hybrid working with flexibility on location …
● Car allowance or travel expense coverage
● Warm inbound pipeline alongside outbound territory ownership
● A well-established product with strong customer retention … you are selling something operators choose to keep
Apply
To apply or find out more, contact Ryan at Ocho People … ryan@ochopeople.com … or reach out on LinkedIn.
